You can’t run from it any longer.
Your face is on every point of contact. Your Facebook, LinkedIn, Twitter, Instagram email signature, website and business card all have your lovely mug all up on it.
So what photo did you choose?
Is it professional?
Does it say, “come work with me?”
Does it draw in the clients and separate you from the competition?
Do you look approachable?
Did you crop it out of a cell phone picture of a night out with your friends?
…Did you crop it out of an old pic with your ex?
Let’s be honest. The way you present yourself online is the first impression people have of you. Have you been intentional about it?
“But Ashley, I HATE having my photo taken.” I hear that daily. Truly, 90% of the people that come into my studio tell me that they absolutely hate it.
So that’s my job. To put you at ease, and get you to give me a genuine expression that makes people look at you and say, “Hey, she looks like...
Im going to give you a little bit of insider knowledge about the photo business.
A peek behind the curtain, if you will...
Photographers struggle to market our businesses the same as any other type of business. Here is how marketing works:
The gurus tell us: “Find a pain point in your client’s life and tell them how your company is there to fix that pain point for them.”
But what pain point does photography fix?
I’ll tell you.
But first let’s take a step back and look at how image rich our culture has become. The advent of photo sharing social media has created a time where we share pictures of EVERYTHING. And I mean everything… I photograph about 10 childbirths a year. :)
Why? Because we have a primal need to connect to others and feel accepted. We need to feel like we have a “tribe.” The fact that we can show off all of our accomplishments, big and small, from completing a marathon to following a recipe, and get...